Mandate Create the corporate brand identity for the world’s premier secure IP service for financial institutions, a joint venture by Reuters and Equant.

Actions In just six weeks the brand positioning, attributes, and brand identity were developed; launch materials and the company’s stationery were designed and produced; and an interactive design firm was assisted with their development of the Radianz web site. The symbol, a beacon of light from a lighthouse, captured the attribute of security, as well as the idea of guiding navigation into a new medium.