Mandate Create a corporate brand identity system for Atlantic Canada’s telephony company.
Actions The brand signature, originally designed by one of Aliant’s advertising agencies, was refined and an identity system was developed in just six weeks, in time for the previously scheduled launch date. A brand seminar presented the new identity system to Aliant’s advertising agencies. Full implementation followed, with the new brand identity applied to pay phones and booths, vehicles, external and internal signs and packaging. Comprehensive brand identity guidelines were issued, including standards for Aliant retail partners.