Mandate Create a new coporate brand identity for one of Canada’s leading law firms.
Actions In partnership with q30 design, a new positioning statement was developed and the trade name “Osler” was adopted. The new wordmark, an evolution of the previous logotype, is more contemporary while retaining a classic and sophisticated look. Detailed application guidelines were established, templates were created to empower in-house creation of some communication materials and key implementers were trained in their use.