Mandate Rebrand Ontario Air Ambulance, the “med-evac” organization with operations across Ontario.
Actions As part of the team of brand coach, naming consultants, and advertising agency, concepts were created for several new name options, exploring many different approaches. Specifications for rebranding the Ornge fleet of helicopters, fixed wing aircraft and land vehicles were issued, as well as brand identity guidelines. The final concept was dubbed by an Ornge manager as the “wings of transportation, the hands of care.”