Mandate Create the corporate look for all the Government of Canada’s communications and activities related to the Vancouver 2010 Winter Games.
Actions In partnership with Adams + Associates, a system was developed that met the challenge of conforming to both the Federal Identity Program (FIP) and the brand identity requirements of the Vancouver 2010 Organizing Committee. From small souvenirs to large banners and exhibits, brochures and fact sheets, the system creates a strong, distinct and unified look. Separate English and French graphic standards manuals have been issued as navigable PDF documents.