Mandate Lead a team to create and implement a new corporate brand identity for the merger of two paper companies.
Actions A comprehensive brand audit was carried out, collecting over 1,700 items. The brand identity system addressed all aspects of the company’s visual and verbal expression, including brand architecture and nomenclature; stationery and forms; publications and promotions; vehicles and wayfinding, as well as a safety program of over 80 icons, culminating in a four volume, 500 page manual documented the applications.